What is AgriGuide?
Agriguide is a digital labelling platform developed by CropLife Europe. It gives farmers and advisors machine-readable access to the approved conditions of use for a Plant Protection Product (PPP), replacing part of the information that currently sits on a printed label.
What does Agriguide do?
Agriguide takes the approved label of a Plant Protection Product (dose rates, application conditions, safety instructions) and makes it available in a machine-readable format. Instead of relying only on the printed label, a grower or advisor can pull up the current, authorised information digitally, and in later releases, get guidance adjusted to their location and field conditions.
Why does AgriGuide exist?
The EU is moving from paper-based to digital PPP labelling. Regulation 2024/2865 sets a deadline of January 2028 for this shift across the EU. Agriguide is the platform CropLife Europe has built to help the industry meet that deadline: standardised, machine-readable labels across all 27 member states, rolled out in stages.
Who is behind AgriGuide?
AgriGuide is a CropLife Europe initiative, built with input from member companies and other stakeholders across the plant protection sector. It isn’t a government-run system but an industry platform built to help companies comply with the new EU labelling rules.
Where Agrolab fits in
For companies that need to get their product labels into Agriguide’s format, or othern digital label platforms, converting existing authorised labels into the structured, machine-readable format the platform requires, correctly and on time. This is the kind of regulatory groundwork Agrolab supports as part of its registration and compliance work in the EU North Zone.
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FAQ
No. Agriguide is developed and run by CropLife Europe, an industry association. It supports compliance with EU labelling rules but is not itself a government or EU institution platform.
Regulation 2024/2865 sets January 2028 as the deadline for the EU-wide shift to digital labelling.
Companies that manufacture or register Plant Protection Products in the EU need their labels represented on the platform to meet the incoming digital labelling requirements. Farmers and advisors use the platform to look up current, approved label information.
A printed label is fixed at the point of packaging. A digital label is machine-readable and can be updated centrally, so users always see the currently authorised version rather than whatever was printed at the time of manufacture.